Making Vision Stick 3: State the Vision Simply

In Andy Stanley’s book, Making Vision Stick, he reminds us that we, as leaders, are responsible for making vision stick… If the people we lead don’t "get it", it’s our fault, not theirs!

Here is the 1st of 5 things we can do to increase stickiness...

State The Vision Simply

For vision to stick, it must be memorable. For vision to be memorable, it must be clear & simple… People remember & embrace sentences, NOT paragraphs! Andy adds, “It is better to have a vision statement that is incomplete & memorable than to have one that is complete & forgettable.” If we fail to make our vision stick with a first-time guest, we may never have a second chance… We can always expound the vision for them later.

A clearly-articulated, easily-understood vision will focus our efforts & resources like a laser for maximum effectiveness.

Once we state our vision simply, we need to cast it convincingly… I’ll talk about that in my next post!