Making Vision Stick 4: Cast the Vision Convincingly

In Andy Stanley’s book, Making Vision Stick, he reminds us that we, as leaders, are responsible for making vision stick… If the people we lead don’t "get it", it’s our fault, not theirs!

Here is the 2nd of 5 things we can do to increase stickiness...

Cast The Vision Convincingly

It’s not enough to have a vision that’s easy to communicate, it must move people to action. Here are 3 principles for casting a compelling vision…

1. Define The Problem That Your Vision Addresses. When people understand what’s at stake, it grabs their hearts! They sit up & say, “We must do something!” Ask yourself these 2 questions: What is the need or problem our vision addresses? And What will happen if this need/problem continue to go unaddressed?

2. Offer a Solution to That Problem. When people believe that you have a compelling solution, it captures their hearts! They sit up & say, “We must do this!” Important: A compelling vision statement says what it’s going to do, but NOT how, who, where, etc… Those details are covered in speeches, newsletters, & websites.

3. Present a Reason Something Must Be Done Now. When people understand why they must act now, it moves their hearts! They sit up & say, “We must do this NOW!” Here are some great questions that create the passion we need: Why act now? What’s at stake now? Why not allow another year or two to go by? What makes this season unique for our team?

Once we state our vision simply & cast it convincingly, we need to repeat it regularly… That’ll be next!