Making Vision Stick 5: Repeat it Regularly

In his book, Making Vision Stick, Andy Stanley says Stating Our Vision Simply & Casting it Convincingly are the 1^st & 2^nd of 5 principles that will help us fulfill our responsibility to get our vision to stick. Here’s #3…

Repeat it Regularly

Speaking our vision once or twice will NOT make it stick! We must say it over & over… The only way to do that is to weave it into the fabric of who we are. It’s not hard to do, but it doesn’t happen by accident… We must do it intentionally! Preaching it isn’t enough, by the way… It’s just the beginning. Letters & e-mails can’t convey emotion (& may not even get read), so they aren’t effective enough, either. We need to figure out the best ways & times to repeat our vision for maximum stickiness.

Andy Stanley had a brilliant idea: he recorded a 12-minute message about their vision on CD along with a new pre-release song from their worship team & then gave one to every family in church for 3 weeks & asked them to listen to it on their way home from church. They got GREAT results!!

Once we state our vision simply, cast it convincingly, & repeat it regularly, we need to celebrate it systematically… That’ll be next!